- Sep
- 03
Part of my girlfriend Christine’s job is to organize after-school events for children at a property managed by the organization she works for. One of those programs is specifically for young girls, called “Girl Power”. She wanted an emblem for the program that could be used on shirts, posters, flyers, etc. and would symbolize the nature of the program, to empower young girls to be self-confident and follow their dreams. This is the result.
Being male, it was very difficult to create an emblem that didn’t espouse a stereotypical view of what young girls found interesting. It took many revisions and sketches to find a happy medium of what excites young girls but that also demonstrates their potential without being superficial. There were to be no images of make-up kits or playing with dolls. Instead, concentric hearts, surrounded by unicorns, topped with a beautiful tiara, cradle the inner passions and potentials of a young girl today.
